Building a mobile business app for your company, product or service acts as an excellent catalyst in connecting you to your target audience and boosting the outputs of your business. You need to build an app focused around the needs of your consumer. For example, if you are an hotel you can create a ‘nearby attractions’ or ‘best places to see around’ app that gives you results based on your GPS location. You can also create apps that keeps record of the services you provide to them, generate invoices at the end of service, initiate a compulsory review/ rating to get customer feedback and build a connection with your customers.
In case you are still not sure why anyone would want to build their own mobile platform, here are the top seven benefits of going down this path sooner rather than later.
1. Be Visible to Customers at All Times
Statistics show that the average person spends more than two hours a day (!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed. With most smartphones being fitted with GPS devices, they are location aware. - New technologies such as geo-fencing can now send push messages to users when they enter or leave a pre-defined geographic area. So if they are near your shop why not tell them or offer an incentive to come on down and see whats on offer today!
2. Create a Direct Marketing Channel
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.
One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
3. Provide Value to Your Customers
Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers. (Check out PunchMe, a service that lets you create smartphone-based loyalty programs.)
4. Build Brand and Recognition
A mobile app for your business can greatly contribute to your brand awareness. I’d like to break this topic down into two aspects, the combination of which will make your app a true winner:
Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.
5. Improve Customer Engagement
No matter whether you are selling flowers or wedding services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Think about it: Instead of calling a restaurant to book a table, you can book it in a few clicks on an app. If you are a takeaway pizza restaurant you can push a text message to all users on a Friday night at 4pm to offer a special offer on all orders taken that night. If you are a pub owner you can create a virtual zone around the local area and if any app user enters the "zone" you can push an irresistible offer right to their smartphone giving you the best chance of taking their custom instead of the pub over the road!
6. Stand Out From the Competition
These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your area to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!
7. Cultivate Customer Loyalty
Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. You can set up loyalty points systems without the need for a loyalty card - just get them to snap a Q code on the counter when they make a purchase and the app keeps track and offers benefits on cumulative visits. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.
Convinced yet? Now that you have a taste of the numerous benefits of having your own business mobile app, when are you going to start? CALL ME NOW!